1. Brush-Baby collaborate with The Singing Dentist

    From Ed Sheeran parodies to crazy eyebrow dance moves, it’s fair to say that The Singing Dentist, aka Dr Milad Shadrooh, has entertained us all for the last year, but it’s just got even better!

    For the last 2 weeks, The Singing Dentist has been collaborating with Brush-Baby on their recently-launched Mums & Gums Campaign, to parents across the UK, thinking about the importance of early-years gum and tooth care.

    Ranging from live Facebook streams to interviews on Sky News, The Singing Dentist has been busy spreading the word about the importance of early-years dental care and how Brush-Baby can help parents from the UK and across the globe, get their little ones into good oral health habits right from the day that they are born.

    In fact, we’ve had such positive feedback from parents; we’ve decided to offer 25% off DentalWipes & TeethingWipes for online orders until August 31st 2017 (just quote MUM25 at the checkout.) They’re proven to reduce the pain and discomfort of teething (the camomile helps!), whilst keeping those little gums clean and healthy!

    To see how our range of DentalWipes can help your little one, The Singing Dentist has kindly volunteered to demonstrate:

    In response to a recent Brush-Baby survey which found that 72% of mums have never seen information about gum care for babies, The Singing Dentist also spent a morning at the Sky News studios last week, discussing the importance of parents being aware of their little ones’ oral health.

    You can watch his interview here:

    We would like to thank The Singing Dentist for helping us spread the word about the importance of good oral health in children by making it fun and memorable and getting people to join in.

    Don’t forget…to be one of the first to find out about all our special offers and promotions and participate in competitions for the chance to win Brush-Baby goodies, make sure you follow us on Instagram and visit our Facebook and Twitter pages!

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  2. Show off your teeth this National Smile Month and win prizes!

    It’s the most exciting time of the year for the Brush-Baby team (no it’s not Christmas!)… it’s National Smile Month!

    That’s right – from the 15th May – 15th June is the time for you to get out your best toothbrush, favourite tasting toothpaste and get those teeth gleaming for National Smile Month!

    What is National Smile Month?

    In a nutshell, National Smile Month is the largest campaign to promote oral health in the UK. Along with us, thousands of other individuals and organisations in Britain are coming together to promote 3 key messages:

    • Brush your teeth twice a day using fluoride toothpaste
    • Cut down on sugary diets
    • Visit your dentist regularly

    How can you get involved?

    Brush-Baby are always keen to encourage mums and dads to teach their little ones good oral habits from the offset. With this in mind, we’re launching a series of competitions throughout the promotional period to help keep you motivated along the way.

    There are 4 competitions over 4 weeks, each one giving you and your little ones the opportunity get your hands on some great prizes. At the end of each week, we’ll choose 5 submissions at random who will each receive a prize full of Brush-Baby goodies!

    To get involved with our competitions, head over to our Facebook page!

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  3. Find Bobbie and win a Brush-Baby Easter Hamper worth £100!

    Easter Bunny Competition

    The Easter Bunny has informed Brush-Baby that he’s on his way to deliver you all some yummy Easter chocolates and we can’t wait! But there’s a problem…he’s lost his toothbrushing friend, Bobbie!!!

    The Easter Bunny and Bobbie are the best of friends. They travel everywhere together. While the Easter Bunny gets the Easter eggs ready, Bobbie makes sure that children’s teeth stay sparkling clean during this extremely chocolatey festival.

    So, we need you and your little one’s help to find him before Easter Sunday!

    Below is a link to the Brush-Baby Easter Forest where Bobbie was last seen. Can you spot him?

    Once you’ve found him, we’d really appreciate if you could return him to the Easter Bunny. Here’s how to do it:

    • Download the Brush-Baby Easter Forest.
    • Help us find Bobbie. Make sure you search everywhere!
    • Once you’ve spotted him, send us a photo of where he is in the forest. (It would help us if you would point to him!)
    • Send the photo to or post on social media using the hashtag #WeFoundBobbie.

    As a thank you, those who successfully find Bobbie will be entered into a final prize draw to win an Easter Hamper full of Brush-Baby goodies.

    Brush Baby Easter Hamper

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  4. Bobbie’s guide to best brushing

    It’s that time of year again. Just like you, the tradition of gorging ourselves with chocolatey treats can’t come quick enough, but there’s just one thing missing…Ahh yes. Your toothbrush!

    Sorry to spoil the moment! We know how exciting this time of year can be for your little ones (and to be honest, we don’t blame them!), but the increased intake of chocolate can heavily impact your child’s oral health.

    A recent report from the Royal College of Surgeons shared that extractions among under-fives in the UK has risen by 24% in the last 10 years.

    With this in mind, our toothbrushing friend, Bobbie, thought it would be a good idea for us to share his guide to best brushing ready for the Easter break. Here it is:

    1. Start a dental routine right from the offset. Baby teeth start developing before babies are even born so it’s important to keep your little one’s mouth clean from day one.
    2. Use toothpaste which contains xylitol and fluoride. Xylitol fights the acid-producing bacteria that causes tooth decay and fluoride strengthens the enamel of your child’s teeth. Check out our range here.
    3. Divide your little one’s mouth into 4 sections and spend 30 seconds brushing each department. Our electric toothbrushes can help with this! Check it out here.
    4. Brush your teeth for 2 minutes, twice a day. Sugar feeds on bacteria in the mouth, and when bacteria feeds, it poops! Not a nice thought is it? Keep it clean!
    5. Start flossing! Our FlossBrush cleans out all the food stuck between your little one’s teeth, helping prevent tooth decay, gum disease and bad breath.
    6. For tips on how to manage the process of your little one’s oral health, click here.

      Need some help? As a small Easter treat, we’ll send you some toothbrushing samples to use over the Easter break. All you have to do is email with your little one’s gender and age. Hurry, ends Tuesday 18th April 2017!

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  5. Mother's Day! We're celebrating the fabulous job all you mums out there do

    “Mums, it’s time to kick back, relax and enjoy spending time with your family…”

    …The famous words uttered by people who don’t have children!

    Mother and Baby

    Did you know that mums lose 44 days of sleep in the first year of a child’s life?

    We know that the reality of babies and #MumLife is rarely conducive with having a 'relaxing' and 'carefree' Mother's Day. With this in mind, we wanted to make all you fabulous mums' lives that little bit easier this Mother’s Day with a few of our top tips!

    Parents with babies:

    1. On the evening of the 25th March, put our Chewable Toothbrush and Teething Toothpaste in the fridge. The cooling sensation will soothe your little one’s teething gums during the night, ensuring you and your little one get a better night’s sleep.
    2. Ditch the dummy and replace with our Teether. The soft bristles soothe teething gums and maintain a clean, healthy mouth. Babies love it and so do their gums!
    3. After each feed, morning and night, wipe your baby's gums using our DentalWipes. The wipes kill bacteria and are uniquely textured to cleanse delicate gums, as well as reducing teething pain.

    Parents with children:

    1. Try out our KidzSonic electric toothbrush with its 2 minute timer and pulse feature. Whilst you’re opening your beautiful Mother’s Day gifts, the brush will alert your little one when to move onto the next quarter of their mouth, teaching good oral health habits right from the offset!
    2. Kids love rewards, so download our toothbrushing chart to make brushing time more entertaining. It can help remove those ‘toothbrushing tantrums’ on the morning and evening of Mother’s Day!
    3. Enter your little one into our colouring competition for their chance to win Toys ‘R’ Us vouchers worth £25! If they’ve got something to do, you can relax!

    For more tips on how to make #MumLife that bit easier, make sure you’re following our YouTube channel for weekly tips & tricks!

    We hope all of our amazing UK mums have the best Mother’s Day!

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  6. You're invited to the #BrushBabySleepover

    We would like to invite all parents on the night shift to join us on Saturday 25th March at 10pm for the #BrushBabySleepover. Don’t forget to bring your jammies, fluffy slippers and plenty of caffeine!


    We know how straining it can be on mums and dads who are awake with a sleepless or teething baby on the night shift, so our dedicated Brush-Baby team will be by your side for the entire night to answer your questions (and prayers!). Whether you’re on the search for teething tips, looking to share your night shift stories or simply want someone to tweet to who knows what you are going through, we’ve got your back.

    To RSVP your attendance at our sleepover, simply follow @brushbabydental on Twitter and use the hashtag #BrushBabySleepover at any time during the night. Our team are willing and waiting to help. See you at 10pm!

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  7. Love your little one's teeth and gums this Valentine's Day


    It’s that time of year again. The shops are full-to-bursting with hearts, cupids, roses and all manner of red goods. Supermarkets, restaurants and bars are all out wooing us with their special Valentine's Day deals. For many parents, this means attempting to juggle the usual parental routines, whilst trying to fit in some quality time with your partner, despite the fact that sleep deprivation and a teething little one are not exactly synonymous with romance!

    Did you know that the build-up of bacteria in a baby’s mouth is a leading cause of teething pain?

    Wiping your little one's gums, preferably after each feed, can significantly reduce teething pain and discomfort, helping your baby sleep better, giving you and your partner the opportunity for some quality time!

    To help parents introduce a dental routine right from the start, we’ve launched our Mums & Gums campaign – because baby teeth matter.

    Mums and Gums Campaign

    Get involved!

    We’d love all mums and dads to support our Mums & Gums campaign to promote good oral health. If you’d like to help us make a difference, click here.

    Get 20% off this Valentine’s Day

    Use code VAL20 to get 20% off everything when you shop online at Brush-Baby! Click here to start shopping.

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  8. Call The Midwife's dashing new dentist

    It was a fantastic evening for the Brush-Baby team (particularly the ladies!) last Sunday as a dashing new dentist came to town in BBC’s popular series Call The Midwife.

    BBC's Call The Midwife

    The man in the white coat was an instant hit, not only with the nurses and children in the series, but with us mothers too!

    Mr Christopher Dockerill, played by Jack Hawkins, visits the town to help improve the state of the borough’s teeth. He has teamed up with Sister Winifred to deliver some ‘teeth maintenance’ classes for children. Now that’s what we like to hear!

    Have you learnt any new tips & tricks from Mr Dockerill? Let us know!

    Brush-Baby provide dental products for babies, toddlers and children. If the dashing new dentist has inspired you to review your little one's oral care routine, check out our range here.

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  9. SLS-free toothpaste - what you need to know

    As you know, the team here at Brush-Baby are always keen to promote good oral health in our kids. With this in mind, we thought we'd share this article from the BBC's Trust Me I'm a Doctor Dr Chris van Tulleken, tackling the topic of SLS-free toothpaste and why we might want to start using it.

    SLS-free toothpaste

    What is SLS-free toothpaste?

    Many toothpaste brands contain a chemical called Sodium Lauryl Sulfate (SLS), a powerful detergent commonly used in other cleaning products we find in homes – in shampoos, shower gels and soaps.

    Studies have shown that SLS can cause skin irritation, so does putting it in our children's toothpastes increase their risk of mouth pain and ulcers?

    Dr Chris van Tulleken concludes that studies have shown there is certainly evidence to show that SLS-free toothpaste reduces mouth pain and can speed up the healing of ulcers.

    To read the full article, click here.

    Brush-Baby’s toothpaste ranges are SLS-free. To take a look at our full range of children's toothpaste, click here.

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  10. Thank you for your Molar Bear story submissions!

    Molar Bear winner

    Last month (that’s right – Christmas was a month ago!), Brush-Baby were on the hunt for 12 little ones and their parents to help tell the story of our enamel hero  – The Molar Bear - on his Christmas adventure.

    Throughout December, we had a variety of creative submissions for each section of the story, and after careful consideration, we’re delighted to announce the final submissions!

    And the winners are...(drum roll please)

    We would like to say a huge ‘congratulations’ to the below participants and their little ones for their fantastic entries:

    • Ellie-Mae Bland
    • Katrina Crampton
    • Beth Othen

    Their brilliant chapters will feature in our Christmas story, and we can’t wait to share with you the final piece! In the meantime, if you would like to have a sneak peek of Molar Bear to the rescueclick here.

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