Blog | Baby Teething Toothbrush | Brush-Baby

  1. Putting your best foot forward … in exercise, nutrition and dental health!

    First Steps Dental SetBrush-Baby were delighted to be asked to contribute a First Steps Dental Set to Goody Bags distributed at a recent roadshow event hosted by Boots UK and Piccolo, the innovative baby food company.

    The health initiative was held nationally in-store and out in the open air, with the innovative exercise  organisation Buggyfit.  Sessions offering advice, opening up friendly discussions and demonstrations with My Little Piccolo, led by Infant Nutrition Specialist Alice Fotheringham, who demonstrated and offered tasty nutritious treats, were designed to help parents with the weaning process. 

    Brush-Baby MyFirstToothbrushes and scrummy applemint-flavoured teething toothpastes were on hand in the goody bags to encourage mums to wipe baby gums, inner cheeks and developing teeth after eating the delicious samples, and to use in the future after My Little Piccolo healthy pouch meals.

    For further info on yumminess visit

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  2. Keeping Brush-Baby in the picture

    (Left to Right)  Ray Ren MD of Tocai Trading, Dominique Tillen, Kevin Shaw and Lulu Hepworth of Brush-Baby LtdBrush-Baby was literally a picture of health at the recent CBME Exhibition in Shanghai. The Polaroid Selfie Pictureframe was part of the Brush-Baby Exhibition Stand, at the world’s largest trade fair for child, baby and maternity products and services.

    Visitors were encouraged to participate in a Selfie competition whilst learning about the importance of early years’ oral care for little ones to ensure that their baby gummy smiles develop into healthy toothy grins!

    Ray Ren from Tcoai – Brush-Baby’s distributor in China – and his team organised an eye-catching exhibition stand with a theme  of Smart Toothcare for Babies and Kids.

    Over 90,000 visitors were in attendance at the 3 day exhibition where over 4000 brands were on display and discussed on exhibition stands, fashion shows and industry summits where the latest trends and innovations were demonstrated.

    With the baby product market expected to be worth 12 billion US dollars by 2025, Brush-Baby are aiming to ensure that the oral welfare of all 0-6 year olds is catered for, with the widest range of Wipes, Toothpastes and Toothbrushes and that Brush-Baby is the number one product selection..

    Mikey Beaver of Tutti Frutti Toothpaste and KidzSonic Electric Toothbrush fame, photo-bombing the English and Chinese Brush-Baby Sales Team!

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  3. Hands up, who loves a FREEBIE?

    Bounty Bags LogoBrush-Baby have recently teamed up with the world-famous Bounty Bags, to include a FREE TeethingWipes in the Growing Family Bounty Bag (for babies aged 18 weeks and over).

    Bounty Bags have been in existence since 1959 and have become synonymous with free samples, offers and giving mums the most-up-to date information on the health of themselves and their babies.

    Officially available until mid-August from Asda, Boots, Superdrug and Tesco, the Bounty Bag Growing Family Pack includes the following from Brush-Baby:

    • FREE TeethingWipe including Xylitol and soothing Camomile
    • Teething Advice
    • Discount code for future Brush-Baby product purchases
    • QR code to join the SmileStones Club – a unique, free-to-join Dental Club offering expert advice, samples and birthday gifts.  Aimed at all the stages of a child’s dental development, from gummy newborns, via teething gums, to how to look after those precious first milk teeth for a lifetime of happy smiles.

    Not signed up for a Bounty Bag – but would love some teething advice?

    Click on this link for help: and a very interesting fact about teeth not ‘cutting’ through gums – you will be surprised!

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  4. Pin it, snap it, win it!

    Oral Health Magazine Competition PosterRoll up, roll up… Everyone wins with Oral Health’s free prize draw to promote Dental Check by One!

    Like us, the Oral Health team is always trying to find new and innovative ways to help promote all that is good in the world of dental hygiene. And they've come up with a bobby-dazzler of an idea!

    Last issue, after writing about ways to promote Dental Check by One, they had a brainwave… why not publish a poster that their readers could cut out (or download from and print off) and display in their dental practice? And so, with support from us at Brush-Baby and the British Society of Paediatric Dentistry (BSPD), that’s exactly what they’ve done. Not only will the poster help raise awareness of Dental Check by One with your patients, it could also win you a bag full of goodies from Brush-Baby!

    One lucky winning practice will receive a year’s supply of Brush-Baby products to pass onto its younger patients, as well as a food hamper for the practice team to share. Meanwhile, 10 runners-up will receive a box of Brush-Baby samples, reward charts and stickers for the practice.

    For your chance to win, all you need to do is send us a quick snap of the poster stuck up on the practice wall. All photos tweeted to @oralhealthmag or emailed to by 31 October will be entered into the prize draw. Entry is limited to one photo per practice.

    To download the poster, click here.

    Good luck!

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  5. … And stretch!

    Helen from Buggyfit, Basingstoke (right) putting Emma Foster from Brush-Baby (left) through her pacesEmma Foster – UK Sales Manager for Brush-Baby Ltd, joined in with the fun with the ladies at a Buggyfit session in Basingstoke recently, and then caught her breath to give the participants a talk on the importance of oral health care in babies.

    The eager mums learned about the importance of establishing an oral care routine as soon as possible, with on-hand demonstrations, samples and a Q &A session where mums presented any questions on cleaning baby’s gums and the natural product Xylitol contained in Brush-Baby products, teething, toothbrushing tantrums and why baby teeth really do matter!

    As Buggyfit Trainer Helen explains “participants at Buggyfit sessions are health-conscious and so the Brush-Baby ethos of looking after a baby’s welfare is a ‘good fit’.  I know that our group really benefited from the oral health care session, and conversely we hope that Emma enjoyed being put through her paces with her Buggyfit session too!”

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  6. Hurrah for the tax on sugary drinks

    Child drinking sugary drinkYou may have noticed a few price changes during your recent trips to your supermarket. Sugary drinks in particular have seen a hike because of the new sugar tax. While no-one likes to see the cost of their weekly shop going up, it’s a step in the right direction to tackling childhood tooth decay. However, it’s a shame that the announcement came with so much national media  attention, focused solely on the link between sugary drinks and obesity – the sugar tax was a prime opportunity to also highlight their impact on dental health, particularly among young children.

    Why we need sugar tax

    We all know that if you eat too much sugar it can lead to obesity and type 2 diabetes. But tooth decay is another worrying side-effect of eating and drinking too much of the sweet stuff. You may be surprised to know that Public Health England statistics from April 2018, show that a child has a tooth removed in hospital every 10 minutes due to preventable tooth decay, with sugary drinks listed as one of the main causes.

    As well as helping children establish a good dental routine from a very young age, cutting back on sugar is essential to keep their pearly whites healthy. Making sugary drinks less appealing by creating a sugar tax is one way to tackle this and we are in favour of the change.

    What drinks are affected by the sugar tax?

    The sugar levy came into force on 6 April 2018. Companies are taxed based upon the sugar content of their drinks. The higher the sugar, the higher the tax. If a drink has more than 5g of sugar per 100ml then it is affected. If it has 8g per 100ml or more then it is taxed at an even higher rate.  Regular fizzy drinks like coke and lemonade have gone up in price by about 8p a can.

    Families will also be interested in the impact on pure fruit juice and drinks with a high milk content. These are actually exempt from the tax, however, this doesn’t mean they are the healthiest option for your baby or toddler’s teeth. This is because fruit juice is very high in sugars that turn to acid in your mouth and can cause tooth decay.

    What’s the healthiest drink for your child’s teeth?

    The very best drink for your child is water as this comes with no nasties that will harm your little one’s teeth. Plus it contains fluoride which will help promote strong, healthy tooth development.

    If you do give your child fruit juice, do so at meal times and water it down. A cup of milk is also good to have on the side with dinner, rather than as a refreshment in between meals. The saliva your child creates when they are eating all help to get rid of any harmful sugary acids that can cause problems if they linger on teeth for too long.

    Tooth decay is completely preventable. Check out our frequently asked questions for more information about tooth decay, drinks and foods to avoid, and the best alternatives for your child.

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  7. Toothbrushing made fun for your little one

    Toothbrushing DiaryLooking for a fun way to encourage your child to brush their teeth and adopt a healthy dental routine?

    At Brush-Baby we’re always keen to make brushing time as fun as possible. That is why we offer a FREE 4-week toothbrushing chart with every order. You can order yours here and get a little help from Mikey and his friends to encourage your little one to brush their teeth twice a day.

    Complete your chart and your little one can win a prize!

    Simply tick off the circles on the chart each time your child brushes their teeth. When their chart is completed, simply email a photo of them with their completed chart to and we will enter them in our monthly prize draw for the chance to win Crayola colouring products. Good luck!

    Quick tip

    To encourage regular brushing and turn your child into a Toothbrushing Champ, why not try using our fun Brush-Baby reward stickers, featuring Bobbie Bunny, Mikey Beaver and Ziggy Monster? You can find them here – brushing reward stickers!

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  8. Brush-Baby DentalWipes ensuring good dental hygiene around the world

    Did you know our products are used by health care professionals too?

    Dr. Sonia Feldman, from Venezuela, kindly demonstrated the use of our DentalWipes to a patient of hers in a recent video, which you can watch below.

    Dr. Sonia Feldman has been an expert in Dentistry for many years now, and in 2006 she completed a specialist course in dentistry for babies at the Universidad Norte Do Parana, in Londrina, Brazil.

    After her studies, Dr Feldman soon realised there was a lack of understanding about baby dental care, and so started a programme in 2007 to educate parents on how to look after their little one’s teeth – Ninos sin Caries (Children without Caries*).

    The Programme is still going strong today, and although the advice remains the same, products have changed.  Included in the programme is a talk from the Doctor herself, as well as an oral exam and demonstrations for parents to learn how to keep teeth clean and healthy.  As you can see from the video clip, Dr Feldman is an advocate of the Brush-Baby DentalWipes, which she has been using in her clinics to great effect.

    It is paramount you’re using the right products for your little one’s teeth. You can shop our specialist range, designed specifically for babies and young children, here.

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  9. Bobbie’s ‘eggs-tremely’ useful tooth tips for Easter

    Mikey, Ziggy and BobbieSpring is officially here and Easter is fast approaching, which means Bobbie’s close friend, the Easter Bunny, will undoubtedly be visiting our kids with lots of yummy chocolate treats to share.

    Whilst we all enjoy a chocolate treat, and Easter is the perfect excuse for a little indulgence; it is important not to let our children’s oral health suffer as a consequence. To help you ensure your little ones’ teeth stay healthy and sparkly white this Easter, Bobbie’s put together a few great tooth-care tips for kids.     


    1. Monitor your child’s intake

    Chocolate will do more damage to the teeth the longer it stays in the mouth, because more acids are produced that can cause tooth decay. Try and give your child smaller pieces, so that won’t stay in their mouth for as long a period of time.

    1. Keep chocolate to meal times

    Instead of opting for a chocolate snack, try keeping the chocolate to meal times at home, so that your little ones’ teeth can be cleaned after munching.

    1. Things to eat and drink after consuming chocolate

    Having certain foods and drinks after eating chocolate will help to counteract the acids and sugar that cause tooth decay. Fruit and vegetables, such as carrots, apples and celery, make a perfect snack and help stimulate the production of saliva in the mouth at the same time.

    Saliva is beneficial for teeth, as it provides natural protection against bacteria. It will also help break down food particles in the mouth, such as chocolate, which can get stuck in the teeth. Also, make sure you give your child plenty of water to drink after eating chocolate, to help rinse the mouth and wash away any remaining remnants.

    1. Choose sugar-free options

    Your average chocolate brands contain a lot of sugar; which is the prime cause for tooth decay. Look for the reduced sugar and sugar-free options in shops to help prevent cavities.

    1. Choose alternatives to traditional Easter Eggs

    If you are really concerned about your child having chocolate this Easter, there are plenty of fun alternatives you can offer. Swap the traditional chocolate egg for an Easter-related toy, celebrate by decorating hard-boiled eggs, bake your own sugar-free Easter treats or enjoy a day trip to a Spring Petting Zoo to meet some baby animals.

    We hope you find Bobbie’s toothy tips of use. To celebrate Easter, we're offering you the chance to win a year's family membership to the National Trust. Head over to our Facebook page to find out how to enter.

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  10. London children visiting pharmacies for oral pain

    Children visiting the pharmacist for oral care painA recent study has found that thousands of parents are taking their children to pharmacists and other non-dental health services, instead of the dentist for teeth and oral pain, which

    • could be costing NHS England £2.3 million a year.

    The study, which was carried out by the Queen Mary’s University of London, researched more than half of London’s pharmacies and

    • nearly 7,000 parents seeking painkillers for children aged 0-19 (during a 10 week period)
    • 2 in 3 parents were seeking pain medication related to oral pain
    • Only 30% had tried taking their child to a dentist first
    • 40% of those children had toothache
    • Whilst 20% had pain from a newly erupting tooth  
    • 15% had a mouth ulcer.

    The trend to visit non-dentist health services was particularly more so on weekends, when dentists are likely to be closed. Researchers said children’s teeth were put at risk by parents taking them to the wrong place to seek medical advice or relief of symptoms for their oral problems, when the cause of the tooth or oral pain requires investigation from a dental specialist.

    Lead researcher, Dr Vanessa Muirhead, said: “Children with oral pain need to see a dentist for a definitive diagnosis and to treat any tooth decay. These children had not only failed to see a dentist before their pharmacy visit; they had seen GPs and a range of other health professionals outside dentistry.”

    Brush-Baby promotes the important of looking after a child’s oral welfare from the day they are born and advocate looking after gums and teeth as early as possible. A good dental hygiene routine and regular visits to the dentist are vital in preventing oral health problems in the future. Look after them now and they will look after you!

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