1. ‘Smiley Eileey’ loves our TeethingWipes!

    At Brush-Baby, we’re always keen to hear how your little ones are getting on with our range of early-years dental care products. That is why we were delighted to receive this fantastic review and brilliant video of our TeethingWipes in action!

    Eileen McGlinchey, an independent Oral Health promoter from Southern Ireland, known as ‘Smiley Eileey’ has started using our TeethingWipes for her niece who is 7 months old and going through the teething phase.

    Eileen commented: “These TeethingWipes are awesome! She loves the taste and seems to get comfort from her gums being rubbed. They’re so quick and easy to use. I would definitely recommend them to mums!”

    You can see how the pair got on here:

    Wiping a baby’s gums with a xylitol wipe every morning and night is a healthy dental routine to get into. It provides great protection against decay and gets them used to their gums being touched before they are able to brush. Our soft, disposable wipes are gently formulated and uniquely textured to help cleanse delicate gums, perfect for maintaining a healthy oral environment and preventing teething pain.

    To purchase yours, click here.

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  2. Brush-Baby steps into the limelight

    Although we’re not one to toot our own horn, we don’t mind if other people happen to see how wonderful the Brush-Baby products are…and the Daily Mail have done just that!

    Brush-Baby MD and ‘Mumpreneur’, Dominique Tillen, has hit headlines once again with an article in the Daily Mail that highlights the great work Brush-Baby are doing for children’s dental care.

    How Brush-Baby got started

    The article mentions how Brush-Baby first got started when Dominique found that there were no products on the market designed specifically to clean her 6 month old baby Lulu’s gums and first teeth.

    After buying what was the only product on the market at the time, she was left trying to manipulate a regular child-sized toothbrush into her small baby’s mouth, just to clean it.

    The ineffectiveness of what was on the market, was exemplified by baby Lulu's preference for merely chewing on the over-sized toothbrush rather than letting her mum clean with it… not making for a terribly effective cleaning routine!

    The ‘light bulb’ moment

    The article recalls the ‘light bulb’ moment Dominique had after being made redundant from her medical sales position and began devising a new product that would actually suit a baby and toddler's dental care needs.

    ‘I took expert advice (my twin sister is a dentist), researched the market and designed the Brush-Baby Chewable Toothbrush, shaped to fit the gumline and with soft silicone bristles.’

    ‘I used my redundancy money to invest in the mould, had the product tested, protected and launched it’.

    The rest, as they say, is history!

    Saving young teeth globally!

    Now we are proud to say that Brush-Baby products are sold all over the world, improving our children’s gum and toothcare through effective designs and innovative ideas. The Brush-Baby range now has more than 14 products and is stocked in Boots, Tesco, Asda, Superdrug, Mothercare and JoJo Maman Bebe, and distributed to 24 countries.

    With more products currently being developed and tested, keep your eyes peeled for more of our smart toothcare for babies and kids over the next few months!

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  3. Set records with your smile!

    We all know that our little ones are stars to us, no matter what they can do, but are they stars at brushing their teeth?

    It’s important to take care of our children’s mouths from as early as infancy, but when they start having teeth; it’s time for them to get brushing! Brush for 2 minutes, twice a day, and start setting records with those smiles!

    To show how easy brushing your teeth for this long really is, we’ve taken a look at a few other records people have set for doing things in 2 minutes…

    Is brushing your teeth for 2 minutes really harder than eating 429 baked beans in the same time?! Or hitting 20 targets with your blindfolded tennis serve? ... We don’t think so!

    What about scoring 54 headers or hitting 139 golf balls? If your little one still thinks 2 minutes brushing teeth is tough, perhaps you could try them with a few more record breaking 2 minute feats.

    Surely they couldn’t think entering and bursting 11 giant balloons, or walking on a tightrope whilst spinning 360° 41, all in 2 minutes is easier? Our heads are left spinning at just the thought!

    It’s certainly amazing what some people can do in this short time, but frankly we’d rather be brushing our teeth over these any day!

    Give your little one a record-breaking smile by brushing their teeth for just two minutes, twice a day.

    Like us on our social media pages and get sharing your beautiful, white record-breaking smiles today and win some brush baby goodies!

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  4. Quarterly Colouring Competition winner announced

    The Brush-Baby team have been hard at work trying to choose a winner for our quarterly colouring competition. Out of all the beautiful entries we received, we have now chosen our winner (drum roll please)…It’s Imogen from Hartlepool! Congratulations Imogen!

    We thought Imogen’s careful and creative colouring of our toothbrushing friends, Mikey, Bobbie and Ziggy, definitely deserved a prize! She will now receive a £25 Toys ”R” Us Gift Card to buy any toys she wants and some Brush-Baby brushing goodies! Now that’s a prize I think we all want!

    If your little one (up to 9 years of age) thinks that they’ve got the skills to win the next prize giveaway, make sure to get them colouring and enter our Summer Quarterly Colouring Competition (closes 30.09.17).

    To enter, download your free colouring sheet which features a lovely summer scene here:

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  5. Brush-Baby’s Mums & Gums survey reveals confusion amongst mothers

    As reported in the press, our latest Mums & Gums survey has revealed the widespread confusion amongst mothers regarding early-years gum and tooth care for their babies and toddlers.

    Taken across 1,000 mothers with children aged 0-6, the survey found that 72% of the mothers say they have never seen any information on gum care for babies.

    As a direct result of this lack of information 53% of mothers reported turning to their own mothers for advice, yet 94% % of respondents felt that this information should come from a healthcare professional.

    Our findings highlight the overwhelming need to formally address the knowledge gap that currently exists between mothers and healthcare professionals surrounding early years dental care.

    We need more singing dentists!

    Dr Milad Shadrooh, ‘The Singing Dentist’ supports our core message and works hard to inform mothers and health care advisers about the importance of early-years dental care.

    Dr Shadrooh commented, ‘The Brush-Baby Mums & Gums Survey confirms what I have suspected, which is that mums are looking for more information on oral care for their babies’. ‘I recommend […] mothers do not wait for their baby’s first tooth to appear before taking them to the dentist’.

    Room for change

    Although the survey did highlight a lot of confusion, some very encouraging figures were also revealed. 34% of mothers are already cleaning their baby’s gums regularly, and 60% of mothers believe that cleaning a baby’s gums or mouth is a good idea.

    Brush-Baby’s founder, Dominique Tillen, said: ‘The good news is that mothers appear to be open to oral care for babies’. So now we need to work hard to share the message about the benefits and encourage oral care from a very early age.

    If you want to know more about how to keep your little one's mouth healthy, follow this link, take a look our other blogs, follow us on social media and book an appointment with your dentist!


    Tell your friends!

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  6. Brush-Baby takes off!

    The team here at Brush-Baby are very pleased to announce that our latest news is flying high with British Airways!

    Tucked inside the in-flight magazine on every domestic and short-haul BA flight, Founder of Brush-Baby, Dominique Tillen, shares her story and how our dental care products are now selling into the US, China, Africa, the Middle East, South Korea, and of course, all over the UK!

    We’re so delighted to see our ‘story’ travelling all over the world with British Airways, that we’re offering you the chance to win a prize.

    All you have to do is send us a photo of our article in the in-flight magazine. We can’t tell you exactly what page number it’s on…that’s cheating!

    Once you’ve found us, simply email your photo to and we’ll send you your prize (after your trip of course!).

    Our message that oral health is just as important for young teeth as it is for old, is true for children all over the world. More and more people are waking up to the news that dental care matters even for babies’ young gums, and our products are the obvious choice when starting the journey of gum and toothcare for little ones.

    We’re all delighted to see our message go further with British Airways!

    Read more »
  7. Brush-Baby collaborate with The Singing Dentist

    From Ed Sheeran parodies to crazy eyebrow dance moves, it’s fair to say that The Singing Dentist, aka Dr Milad Shadrooh, has entertained us all for the last year, but it’s just got even better!

    For the last 2 weeks, The Singing Dentist has been collaborating with Brush-Baby on their recently-launched Mums & Gums Campaign, to parents across the UK, thinking about the importance of early-years gum and tooth care.

    Ranging from live Facebook streams to interviews on Sky News, The Singing Dentist has been busy spreading the word about the importance of early-years dental care and how Brush-Baby can help parents from the UK and across the globe, get their little ones into good oral health habits right from the day that they are born.

    In fact, we’ve had such positive feedback from parents; we’ve decided to offer 25% off DentalWipes & TeethingWipes for online orders until August 31st 2017 (just quote MUM25 at the checkout.) They’re proven to reduce the pain and discomfort of teething (the camomile helps!), whilst keeping those little gums clean and healthy!

    To see how our range of DentalWipes can help your little one, The Singing Dentist has kindly volunteered to demonstrate:

    In response to a recent Brush-Baby survey which found that 72% of mums have never seen information about gum care for babies, The Singing Dentist also spent a morning at the Sky News studios last week, discussing the importance of parents being aware of their little ones’ oral health.

    You can watch his interview here:

    We would like to thank The Singing Dentist for helping us spread the word about the importance of good oral health in children by making it fun and memorable and getting people to join in.

    Don’t forget…to be one of the first to find out about all our special offers and promotions and participate in competitions for the chance to win Brush-Baby goodies, make sure you follow us on Instagram and visit our Facebook and Twitter pages!

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  8. Show off your teeth this National Smile Month and win prizes!

    It’s the most exciting time of the year for the Brush-Baby team (no it’s not Christmas!)… it’s National Smile Month!

    That’s right – from the 15th May – 15th June is the time for you to get out your best toothbrush, favourite tasting toothpaste and get those teeth gleaming for National Smile Month!

    What is National Smile Month?

    In a nutshell, National Smile Month is the largest campaign to promote oral health in the UK. Along with us, thousands of other individuals and organisations in Britain are coming together to promote 3 key messages:

    • Brush your teeth twice a day using fluoride toothpaste
    • Cut down on sugary diets
    • Visit your dentist regularly

    How can you get involved?

    Brush-Baby are always keen to encourage mums and dads to teach their little ones good oral habits from the offset. With this in mind, we’re launching a series of competitions throughout the promotional period to help keep you motivated along the way.

    There are 4 competitions over 4 weeks, each one giving you and your little ones the opportunity get your hands on some great prizes. At the end of each week, we’ll choose 5 submissions at random who will each receive a prize full of Brush-Baby goodies!

    To get involved with our competitions, head over to our Facebook page!

    Read more »
  9. Find Bobbie and win a Brush-Baby Easter Hamper worth £100!

    Easter Bunny Competition

    The Easter Bunny has informed Brush-Baby that he’s on his way to deliver you all some yummy Easter chocolates and we can’t wait! But there’s a problem…he’s lost his toothbrushing friend, Bobbie!!!

    The Easter Bunny and Bobbie are the best of friends. They travel everywhere together. While the Easter Bunny gets the Easter eggs ready, Bobbie makes sure that children’s teeth stay sparkling clean during this extremely chocolatey festival.

    So, we need you and your little one’s help to find him before Easter Sunday!

    Below is a link to the Brush-Baby Easter Forest where Bobbie was last seen. Can you spot him?

    Once you’ve found him, we’d really appreciate if you could return him to the Easter Bunny. Here’s how to do it:

    • Download the Brush-Baby Easter Forest.
    • Help us find Bobbie. Make sure you search everywhere!
    • Once you’ve spotted him, send us a photo of where he is in the forest. (It would help us if you would point to him!)
    • Send the photo to or post on social media using the hashtag #WeFoundBobbie.

    As a thank you, those who successfully find Bobbie will be entered into a final prize draw to win an Easter Hamper full of Brush-Baby goodies.

    Brush Baby Easter Hamper

    Read more »
  10. Bobbie’s guide to best brushing

    It’s that time of year again. Just like you, the tradition of gorging ourselves with chocolatey treats can’t come quick enough, but there’s just one thing missing…Ahh yes. Your toothbrush!

    Sorry to spoil the moment! We know how exciting this time of year can be for your little ones (and to be honest, we don’t blame them!), but the increased intake of chocolate can heavily impact your child’s oral health.

    A recent report from the Royal College of Surgeons shared that extractions among under-fives in the UK has risen by 24% in the last 10 years.

    With this in mind, our toothbrushing friend, Bobbie, thought it would be a good idea for us to share his guide to best brushing ready for the Easter break. Here it is:

    1. Start a dental routine right from the offset. Baby teeth start developing before babies are even born so it’s important to keep your little one’s mouth clean from day one.
    2. Use toothpaste which contains xylitol and fluoride. Xylitol fights the acid-producing bacteria that causes tooth decay and fluoride strengthens the enamel of your child’s teeth. Check out our range here.
    3. Divide your little one’s mouth into 4 sections and spend 30 seconds brushing each department. Our electric toothbrushes can help with this! Check it out here.
    4. Brush your teeth for 2 minutes, twice a day. Sugar feeds on bacteria in the mouth, and when bacteria feeds, it poops! Not a nice thought is it? Keep it clean!
    5. Start flossing! Our FlossBrush cleans out all the food stuck between your little one’s teeth, helping prevent tooth decay, gum disease and bad breath.
    6. For tips on how to manage the process of your little one’s oral health, click here.

      Need some help? As a small Easter treat, we’ll send you some toothbrushing samples to use over the Easter break. All you have to do is email with your little one’s gender and age. Hurry, ends Tuesday 18th April 2017!

    Read more »