20 Sept 2017

Brush-Baby Kidzsonic ranked in top 10 electric toothbrushes in the UK

Leading UK newspaper The Independent recently ranked the Brush-Baby KidzSonic electric toothbrush number 3 in its top 10 best electric toothbrushes for 2017. Judges commended the thoughtful product design with innovative features such as the Flossing Bristles, Flashing 2 minute disco light timer and rated the product as execellent value for money ..... Read full article here

01 July 2016

Brush-Baby team up with Boots to start a revolution against under 5's tooth decay

Brush-Baby's full Baby Dental range can now be found in store and online at Boots in its quest to improve early-years dentalcare and fight tooth decay in children. You can now find the range in Boots newly created 'Baby Dental' section in UK & Ireland. 
Commenting on Brush-Baby’s recent launch, Dominique Tillen, MD, said: “Dental care mainly starts at home, often before the child has been seen by a dental professional, leaving mums wondering what to do. Our range of easy-to-use products introduces the parents to simple but effective ways of looking after baby gums and teeth transitioning through the ‘no teeth’, ‘teething’ and ‘teeth’ stages.” 
The award-winning company now hopes their increased high street presence, combined with retailers’ initiatives and ‘parent power’, will put children’s dental health high on the agenda, in an effort to reverse levels of childhood dental decay, which despite being the world’s most preventable disease, sees over 500 children suffering from tooth decay hospitalised every week, usually undergoing general anaesthetic for tooth extraction.



19th November 2015 

Superdrug and Brush-Baby help parents fight against children’s dental decay


In a move to help turn the tide of children’s tooth decay in the UK, has listed the complete Brush-Baby oral hygiene range for babies, toddlers and children, with selected lines also in-store.
A recent winner of the Dental Industry Awards ‘Brand of the Year’ category, the Brush-Baby range can uniquely be used from birth to age 6+, helping parents provide oral care from toothless gums, through the teething stage and on to a full set of teeth. 
The range includes DentalWipes for baby oral hygiene, Chewable Toothbrushes for teething toddlers, manual and electric toothbrushes, with a unique flossing bristle design to help clean between teeth, and child-tested and approved flavoured toothpastes with Xylitol to reduce sugar acids.
As Dominique Tillen, Managing Director of Brush-Baby explains: “Tooth decay is preventable, but because young children’s teeth are developing and they haven’t developed the skills to care for them properly, we need products that are more appropriate for this very young age group. We are delighted that Superdrug has shared our vision, and in doing so, provided parents with more choice.”

20th June 2015

Brush-Baby Supports First Smiles initiative to improve Children's Oral Health

Brush-Baby has donated large quantities of its Flossbrush toothbrushes to the new "First Smiles" initiative to improve children's oral health. This health initiative created by the British Society of Dental Hygiene and Therapy saw dental experts enter schools and nurseries across the UK to deliver lessons to children between 3-11 regarding the importance of dental health and offered an excellent opportunity to give them the skills they need to take care of their teeth for life...more>> 

26th Feb 2015

Brush-Baby donates toothbrushes to African Orphanages 

In a move to help children be able to take care of their teeth not just in the UK - but worldwide, Brush-Baby has donated hundreds of their FlossBrush toothbrushes to orphanages in Nairobi. Emma Taylor the Fundraising co-ordinator for the orphanages in Africa said "We didn't know what reaction we would get from the children when they were given their very own toothbrush, but we realised when we gave it to them that they had never ever had a toothbrush in their lives. They're orphans aged between 4-6 years in the Kibera slum. It was a humbling experience to see the joy on their faces when they were shown how to use them. They now have their names written on their very own toothbrushes and have enjoyed learning to brush their teeth. They watched a video on how to do it and even then we had to show them by using actions to get them to put it in their mouths, but as kids do, they soon got the hang of it. I am certain that this will make a huge impact not only on their dental health but also to their whole well-being, and a key aspect of the education and development of these young children who are being fed and taught, not only to live healthy lives but also given a start in life, which we hope will lead to them growing up and being able to make a difference in their lives. I cannot thank Brush-Baby enough for your kind donation and the difference it is already having on these children".


21st Nov 2014

Brush-Baby CEO wins national Retail Ambassador award 

Dominique Tillen Brush-Baby CEO

Dominique Tillen - Founder and CEO of Brush-Baby today won recognition in the National Specsavers Retail Ambassadors awards 2014. Being selected as 1 of only 12 most inspiring women operating in UK retail today role models for the next generation of women pursuing a career in retail.


1st June 2014

Brush-Baby partners with NHS in "Brushing for Life" programme in Berkshire

Brush-Baby has been selected to join forces with West Berkshire council to deliver the "Brushing for Life" dental care programme, officially launched by Richard Benyon MP on the 28th May at the Thatcham Surestart Children's centre. The programme aims to raise the importance of dental health and support early introduction of toothbrushing from 8 months of age. The packs which contain a FlossBrush and Brush-Baby Toothpaste will be distributed to families via the Children's Centres to help teach parents and children how to care for their teeth. Dominique the CEO of Brush-Baby concludes "With the UK's statistic of 40% children having tooth decay, educating parents on how to care for children's teeth is vital. The "Brushing for Life" programme is a great step in this direction.


9th May 2014

Brush-Baby wins 2 spots in Independent's top electric toothbrushes of 2014

Brush-Baby's ground-breaking BabySonic electric toothbrush - the first one made specifically for babies, and the new KidzSonic electric toothbrush - with special flossing bristles, have both won a place in the Independent Newspaper's review of the best electric toothbrushes of the year. Scoring highly on ergonomics, functionality and the way that they both help with timing and technique, they were recognised as outstanding for their innovation by the Independent's panel

19th Dec 2013

Brush-Baby supports children's charities this Christmas

Brush-Baby has taken the bold step of donating hundreds of its dental care products to charities this Christmas that help to support children in the UK and overseas. Beneficiaries of the donations include Great Ormond Street, Manchester and Birmingham Children's hospitals, The National Childbirth Trust, Naomi House and the Philippines disaster fund. Joanne Adair from Naomi House said "We thank Brush-Baby for their generous donation, which is thoroughly appreciated by the children and their parents, and  will help us in our vital role in supporting children with life limiting conditions."

3rd Dec 2013

Brush-Baby wins accolade in the Hampshire Business Awards

Brush-Baby once again received more accolades for its achievements in business over the last 5 years, at the prestigious Hampshire Business Awards 2013. At the glamorous event which celebrated the very best of Hampshire's thriving business community, Managing Director Dominique Tillen was presented her award for Technical innovation by England Footballing legend Kevin Keegan. Dominique said: "I am over the moon at receiving this recognition for innovation when we are only in our 5th year, and we are still only at the beginning of our journey, there is so much more to come!"

7th November 2013

Brush-Baby celebrates its 5 year anniversary by winning a major Dentistry Award! 


Brush-Baby celebrating being 5 years old this month! The company has come a long way indeed - from MD Dominique Tillen inventing the Chewable Toothbrush in 2008 to now having a full product range available in Boots, Sainsburys, John Lewis, Mothercare and Waitrose, plus receiving a multitude of awards in recognition of product innovation and business achievements. To top it off, Brush-Baby has also just been awarded the prize for "Best Children's Dental Health Initiative" from the prestigious Private Dentistry Awards. Dominique commented "I'm absolutely delighted with the award as recognition from the Dental industry who are extremely discerning and set the highest possible standards. On our 5 year anniversary Brush-Baby is fast becoming the generic name for infant dental care and we are seeing the company go from strength to strength".

16th September 2013

Brush-Baby launches the BabySonic - world's smallest electric toothbrush for babies

Once again Brush-Baby, the children’s dental care specialist is living up to its reputation as a leader in innovation with the launch of the Brush-Baby BabySonic - the smallest electric toothbrush on the market. For parents familiar with toddlers demanding to use an electric toothbrush and for infants and toddlers who find a conventional toothbrush too large and unwieldy Brush-Baby’s new BabySonic provides a welcome solution.  

The lightweight ‘baby sized’ BabySonic is significantly smaller than regular kids’ electric toothbrushes and has a soft-bristled head no bigger than the nail of a little finger.  Switch it on and you’ll be struck now gently the tiny brush head vibrates fitting comfortably around tiny ‘baby’ or ‘milk’ teeth. The easi-grip handle makes it simple for the carer to manoeuvre it over teeth and gums and a brush head that lights up helps to guide the way. Includes a 2 minute timer that helps parents teach tooth brushing with brush pulses (every 30 seconds). Once 2 minutes are complete the brush turns off.

Dominique Tillen, Founder of Brush-Baby Ltd comments: “The BabySonic really is a ‘first’ in infant and toddler dental-care. Its design and size distinguish it from anything else currently available in the marketplace and the fact that that head ‘vibrates’ and doesn’t ‘spin’ like a conventional electric toothbrush makes it gentle and pleasurable for a baby. The response to this product from parents and retailers has been overwhelming”.


12th July 2013

Brush-Baby wins recognition at South Coast Business Awards


Brush-Baby shone with the stars at the South Coast Business Awards 2013. The Glittering ceremony took place at the Grand Harbour Hotel in Southampton where the awards were hosted by the Right Hon Michael Portillo. Amid tough competition, Brush-Baby was recognised as being one of the top 4 small businesses in Hampshire, in an award sponsored by the Hampshire Chamber of Commerce. Judges were impressed by Commercial success, growth and achievement of the company and its innovative product development. MD Dominique Tillen said "I am delighted to receive this award, this demonstrates how far Brush-Baby has come in the last five years and is a credit to how hard the team has worked and the success we have achieved in that time and shall go on to achieve in the future".