Blog | Baby Teething Toothbrush | Brush-Baby

  1. Pin it, snap it, win it!

    Oral Health Magazine Competition PosterRoll up, roll up… Everyone wins with Oral Health’s free prize draw to promote Dental Check by One!

    Like us, the Oral Health team is always trying to find new and innovative ways to help promote all that is good in the world of dental hygiene. And they've come up with a bobby-dazzler of an idea!

    Last issue, after writing about ways to promote Dental Check by One, they had a brainwave… why not publish a poster that their readers could cut out (or download from and print off) and display in their dental practice? And so, with support from us at Brush-Baby and the British Society of Paediatric Dentistry (BSPD), that’s exactly what they’ve done. Not only will the poster help raise awareness of Dental Check by One with your patients, it could also win you a bag full of goodies from Brush-Baby!

    One lucky winning practice will receive a year’s supply of Brush-Baby products to pass onto its younger patients, as well as a food hamper for the practice team to share. Meanwhile, 10 runners-up will receive a box of Brush-Baby samples, reward charts and stickers for the practice.

    For your chance to win, all you need to do is send us a quick snap of the poster stuck up on the practice wall. All photos tweeted to @oralhealthmag or emailed to by 31 October will be entered into the prize draw. Entry is limited to one photo per practice.

    To download the poster, click here.

    Good luck!

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  2. … And stretch!

    Helen from Buggyfit, Basingstoke (right) putting Emma Foster from Brush-Baby (left) through her pacesEmma Foster – UK Sales Manager for Brush-Baby Ltd, joined in with the fun with the ladies at a Buggyfit session in Basingstoke recently, and then caught her breath to give the participants a talk on the importance of oral health care in babies.

    The eager mums learned about the importance of establishing an oral care routine as soon as possible, with on-hand demonstrations, samples and a Q &A session where mums presented any questions on cleaning baby’s gums and the natural product Xylitol contained in Brush-Baby products, teething, toothbrushing tantrums and why baby teeth really do matter!

    As Buggyfit Trainer Helen explains “participants at Buggyfit sessions are health-conscious and so the Brush-Baby ethos of looking after a baby’s welfare is a ‘good fit’.  I know that our group really benefited from the oral health care session, and conversely we hope that Emma enjoyed being put through her paces with her Buggyfit session too!”

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  3. Hurrah for the tax on sugary drinks

    Child drinking sugary drinkYou may have noticed a few price changes during your recent trips to your supermarket. Sugary drinks in particular have seen a hike because of the new sugar tax. While no-one likes to see the cost of their weekly shop going up, it’s a step in the right direction to tackling childhood tooth decay. However, it’s a shame that the announcement came with so much national media  attention, focused solely on the link between sugary drinks and obesity – the sugar tax was a prime opportunity to also highlight their impact on dental health, particularly among young children.

    Why we need sugar tax

    We all know that if you eat too much sugar it can lead to obesity and type 2 diabetes. But tooth decay is another worrying side-effect of eating and drinking too much of the sweet stuff. You may be surprised to know that Public Health England statistics from April 2018, show that a child has a tooth removed in hospital every 10 minutes due to preventable tooth decay, with sugary drinks listed as one of the main causes.

    As well as helping children establish a good dental routine from a very young age, cutting back on sugar is essential to keep their pearly whites healthy. Making sugary drinks less appealing by creating a sugar tax is one way to tackle this and we are in favour of the change.

    What drinks are affected by the sugar tax?

    The sugar levy came into force on 6 April 2018. Companies are taxed based upon the sugar content of their drinks. The higher the sugar, the higher the tax. If a drink has more than 5g of sugar per 100ml then it is affected. If it has 8g per 100ml or more then it is taxed at an even higher rate.  Regular fizzy drinks like coke and lemonade have gone up in price by about 8p a can.

    Families will also be interested in the impact on pure fruit juice and drinks with a high milk content. These are actually exempt from the tax, however, this doesn’t mean they are the healthiest option for your baby or toddler’s teeth. This is because fruit juice is very high in sugars that turn to acid in your mouth and can cause tooth decay.

    What’s the healthiest drink for your child’s teeth?

    The very best drink for your child is water as this comes with no nasties that will harm your little one’s teeth. Plus it contains fluoride which will help promote strong, healthy tooth development.

    If you do give your child fruit juice, do so at meal times and water it down. A cup of milk is also good to have on the side with dinner, rather than as a refreshment in between meals. The saliva your child creates when they are eating all help to get rid of any harmful sugary acids that can cause problems if they linger on teeth for too long.

    Tooth decay is completely preventable. Check out our frequently asked questions for more information about tooth decay, drinks and foods to avoid, and the best alternatives for your child.

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  4. Toothbrushing made fun for your little one

    Toothbrushing DiaryLooking for a fun way to encourage your child to brush their teeth and adopt a healthy dental routine?

    At Brush-Baby we’re always keen to make brushing time as fun as possible. That is why we offer a FREE 4-week toothbrushing chart with every order. You can order yours here and get a little help from Mikey and his friends to encourage your little one to brush their teeth twice a day.

    Complete your chart and your little one can win a prize!

    Simply tick off the circles on the chart each time your child brushes their teeth. When their chart is completed, simply email a photo of them with their completed chart to and we will enter them in our monthly prize draw for the chance to win Crayola colouring products. Good luck!

    Quick tip

    To encourage regular brushing and turn your child into a Toothbrushing Champ, why not try using our fun Brush-Baby reward stickers, featuring Bobbie Bunny, Mikey Beaver and Ziggy Monster? You can find them here – brushing reward stickers!

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  5. Brush-Baby DentalWipes ensuring good dental hygiene around the world

    Did you know our products are used by health care professionals too?

    Dr. Sonia Feldman, from Venezuela, kindly demonstrated the use of our DentalWipes to a patient of hers in a recent video, which you can watch below.

    Dr. Sonia Feldman has been an expert in Dentistry for many years now, and in 2006 she completed a specialist course in dentistry for babies at the Universidad Norte Do Parana, in Londrina, Brazil.

    After her studies, Dr Feldman soon realised there was a lack of understanding about baby dental care, and so started a programme in 2007 to educate parents on how to look after their little one’s teeth – Ninos sin Caries (Children without Caries*).

    The Programme is still going strong today, and although the advice remains the same, products have changed.  Included in the programme is a talk from the Doctor herself, as well as an oral exam and demonstrations for parents to learn how to keep teeth clean and healthy.  As you can see from the video clip, Dr Feldman is an advocate of the Brush-Baby DentalWipes, which she has been using in her clinics to great effect.

    It is paramount you’re using the right products for your little one’s teeth. You can shop our specialist range, designed specifically for babies and young children, here.

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  6. Bobbie’s ‘eggs-tremely’ useful tooth tips for Easter

    Mikey, Ziggy and BobbieSpring is officially here and Easter is fast approaching, which means Bobbie’s close friend, the Easter Bunny, will undoubtedly be visiting our kids with lots of yummy chocolate treats to share.

    Whilst we all enjoy a chocolate treat, and Easter is the perfect excuse for a little indulgence; it is important not to let our children’s oral health suffer as a consequence. To help you ensure your little ones’ teeth stay healthy and sparkly white this Easter, Bobbie’s put together a few great tooth-care tips for kids.     


    1. Monitor your child’s intake

    Chocolate will do more damage to the teeth the longer it stays in the mouth, because more acids are produced that can cause tooth decay. Try and give your child smaller pieces, so that won’t stay in their mouth for as long a period of time.

    1. Keep chocolate to meal times

    Instead of opting for a chocolate snack, try keeping the chocolate to meal times at home, so that your little ones’ teeth can be cleaned after munching.

    1. Things to eat and drink after consuming chocolate

    Having certain foods and drinks after eating chocolate will help to counteract the acids and sugar that cause tooth decay. Fruit and vegetables, such as carrots, apples and celery, make a perfect snack and help stimulate the production of saliva in the mouth at the same time.

    Saliva is beneficial for teeth, as it provides natural protection against bacteria. It will also help break down food particles in the mouth, such as chocolate, which can get stuck in the teeth. Also, make sure you give your child plenty of water to drink after eating chocolate, to help rinse the mouth and wash away any remaining remnants.

    1. Choose sugar-free options

    Your average chocolate brands contain a lot of sugar; which is the prime cause for tooth decay. Look for the reduced sugar and sugar-free options in shops to help prevent cavities.

    1. Choose alternatives to traditional Easter Eggs

    If you are really concerned about your child having chocolate this Easter, there are plenty of fun alternatives you can offer. Swap the traditional chocolate egg for an Easter-related toy, celebrate by decorating hard-boiled eggs, bake your own sugar-free Easter treats or enjoy a day trip to a Spring Petting Zoo to meet some baby animals.

    We hope you find Bobbie’s toothy tips of use. To celebrate Easter, we're offering you the chance to win a year's family membership to the National Trust. Head over to our Facebook page to find out how to enter.

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  7. London children visiting pharmacies for oral pain

    Children visiting the pharmacist for oral care painA recent study has found that thousands of parents are taking their children to pharmacists and other non-dental health services, instead of the dentist for teeth and oral pain, which

    • could be costing NHS England £2.3 million a year.

    The study, which was carried out by the Queen Mary’s University of London, researched more than half of London’s pharmacies and

    • nearly 7,000 parents seeking painkillers for children aged 0-19 (during a 10 week period)
    • 2 in 3 parents were seeking pain medication related to oral pain
    • Only 30% had tried taking their child to a dentist first
    • 40% of those children had toothache
    • Whilst 20% had pain from a newly erupting tooth  
    • 15% had a mouth ulcer.

    The trend to visit non-dentist health services was particularly more so on weekends, when dentists are likely to be closed. Researchers said children’s teeth were put at risk by parents taking them to the wrong place to seek medical advice or relief of symptoms for their oral problems, when the cause of the tooth or oral pain requires investigation from a dental specialist.

    Lead researcher, Dr Vanessa Muirhead, said: “Children with oral pain need to see a dentist for a definitive diagnosis and to treat any tooth decay. These children had not only failed to see a dentist before their pharmacy visit; they had seen GPs and a range of other health professionals outside dentistry.”

    Brush-Baby promotes the important of looking after a child’s oral welfare from the day they are born and advocate looking after gums and teeth as early as possible. A good dental hygiene routine and regular visits to the dentist are vital in preventing oral health problems in the future. Look after them now and they will look after you!

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  8. Brush-Baby supply goodies for the Ealing Mummy and Baby Steps Event

    Ealing Mummy and Baby Steps EventEarlier this month, Brush-Baby had the pleasure of supplying Ealing parents with a selection of our award-winning baby dental products at the Ealing Mummy and Baby Steps Event! The event, which took place at The Grove in central Ealing, was hosted by Joanne Szczyglowski – a local Ealing Mum and author of The Ealing Mummy and Katherine Whitby from Baby Steps. More than 20 parents turned up for the morning to learn more about how to take care of their little ones teeth.

    Following a warm welcome, parents and babies were treated to a performance from Monkey Music Ealing and Acton. Parents were then given talks and demonstrations covering all the basics of tooth care; including important topics such as teething. 

    Attendees were amazed by the plethora of information given at the event, with one parent admitting that it can be difficult to know where to begin with looking after baby teeth and often they’ll resort to the internet, where information isn’t necessarily always correct. However, Joanne and other speakers gave them a new-found confidence in taking care of their little ones dental health.

    At the end of the event, parents were given a tooth care goody bag; which included several of our products from our 0-3 range:

    • DentalWipes
    • Teething Wipes
    • FirstBrush & FirstTeether
    • Teething Toothpaste
    • Chewable Toothbrush
    • BabySonic Electric Toothbrush

    Overall, the event was a huge success and Joanne hopes to host many more in the future.

    If you were in attendance, we’d love to see pictures of your littles ones using our products from the goody bag, so be sure to tag us in your photos on Twitter, Instagram and Facebook!

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  9. How will you be celebrating Mother’s Day?

    Mother's DayUnless the recent weather resulted in you avoiding all contact with shopping, you can’t failed to have noticed that this Sunday (11th March 2018), is Mother’s Day. You shouldn’t need a reason; however old you are, to show your mum your appreciation for all that she has done for you and will do in the future, but if you do, this Sunday is the perfect opportunity to do so!

    For some, a special gift is in order. For others it’s a nice meal out. It might just be finally spending some quality time together. Perhaps you have an ancient family tradition, passed down the generations?

    Other countries celebrate Mother’s Day too, but the special day typically falls on a different date. Below we’ve rounded up some of the many weird and wonderful ways other countries will be showing their mums some love on their Mother’s Day:


    In France, Mother’s Day takes place on the last Sunday of May or first Sunday of June. . Traditionally, French children will spend the day doing chores for their Mothers, giving them gifts and a large celebration meal is always held at the end of the day.


    Instead of March, in India, Mother’s Day is celebrated during the second week of May. Indian Culture is very family-orientated, so children spend the day thanking their mums for everything they do and it’s protocol that mum stays out the kitchen, so everyone else can prepare a big, celebratory meal for her.


    In Ethiopia, Mother’s Day is celebrated at the end of the rainy season, as part of the ‘Antrosht’ festival, which celebrates mums for three whole days! When the rain has cleared, families gather together for a large feast, where the daughters will traditionally bring along vegetables, butter, spices and cheese, whilst the sons bring along the meat.


    Mother’s Day in Japan falls on the second Sunday of May and many children will spend time at school creating art to celebrate their mums; which is then entered into a worldwide competition. As well as this, gifts are exchanged; the most common gifts being red carnations, scarves, handkerchiefs and handbags.


    Mother’s Day is especially important in Taiwan as it falls on the same day as the Buddha’s birthday. Therefore, many celebrations are held; from carnivals to lavish parties; to not only celebrate the Buddha, but also Mothers.


    In Serbia, Mother’s Day is one of three holidays celebrated in December; the other two being Children’s Day and Father’s Day! On Children's Day, children are tied up and must agree to behave before they are unbound. Then on Mother's Day, it is the mum's turn to be tied up; where she will remain until she gives treats and small gifts to her children. Lastly, on Father’s Day, it is Dad’s turn to be tied up until they present their families with Christmas gifts. A large feast is then enjoyed by the whole family!


    The Swedish like to do things a little differently on Mother’s Day, which is celebrated on the last Sunday of May. Children will often gather at the local markets to sell small, plastic flowers, with the money then being used to send the children and their Mothers on a little getaway.

    Tell us how you celebrate Mother’s Day in your family and make sure you keep an eye out for our Mother’s Day competition on Facebook , Twitter and Instagram!

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  10. National Tooth Fairy Day: The Tooth Fairy Parent’s Guide!

    Tooth FairyWe’ve all had at least a visit or two from the Tooth Fairy, a mythical spirit whom has been around since at least the Middle Ages, therefore it comes as no surprise that there are ‘days’  dedicated to celebrate the Tooth Fairy itself, and one of those ‘days’ happens to fall on February 28th!

    A child’s first Tooth Fairy visit is a memorable event, that as an adult recalls fond childhood memories. There are different Tooth Fairy traditions around the world, but the most common, is the exchange of money for a lost tooth which is placed under the child’s pillow where they sleep. Not only is it a representation of good luck, but it’s intended to reassure them during the distressing and confusing event of losing their first teeth.

    In light of National Tooth Fairy Day, Brush-Baby have put together a guide for parents for everything you need to know about the special event, including what to do if the Tooth Fairy forgets to visit!

    Introducing the Tooth Fairy

    Children will have mixed emotions about the idea of the Tooth Fairy – some will be excited while others may be scared. Explain that the Tooth Fairy is a friend and will leave behind a present as a sign of good luck.

    If your child doesn’t like the idea of the Tooth Fairy, don’t force the ‘visit’. You can create your own mythical creature based on what your child likes, such as a superhero, or simply reward your child with a treat for their bravery.

    Planning the Tooth Fairy’s first visit

    Traditionally, the child’s lost tooth is left under their pillow, but some children might like to leave it somewhere else, such as a trinket box. Another common place to leave the tooth is in a glass of water and parents can tell the child that the Tooth Fairy jumped in and swam down to get it! For novelty, you can sprinkle trails of glitter in the child’s bedroom and on the window sill to show signs of the Tooth Fairy’s visit.

    What do you do with the teeth?

    Your child is likely to ask questions about where the teeth go or what happens to them next and parents can make up stories, for example, the fairies use them to make fairy dust. Some parents like to store them until the child is older, in specially designed containers for memorabilia.

    Choose the amount of money to give

    It’s common to give different amounts of money to your children for different teeth, for example, increasing the amount for lost molars as they are larger, but remember that your children have a lot of teeth to lose Therefore don’t start off too high!

    What to do if the Tooth Fairy forgets?

    It’s common to forget to play the role of Tooth Fairy at least once, resulting in a disappointed child. Inventing a ‘twist’ to add to your Tooth Fairy story can help resolve their tears. Get your child to write a letter to the Tooth Fairy to leave under their pillow, explaining that they are upset, or leave the money under a different pillow and say the Tooth Fairy must’ve got confused! You could even leave an apology note written from the Tooth Fairy explaining that they were on holiday!

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